Executive Management Team

Our executive team has extensive experience in their respective fields and in the industry at large.

ROB WESSELS – ACTING CHIEF EXECUTIVE OFFICER

Mr Rob Wessels was appointed Acting Chief Executive Officer in March 2017. Prior to his appointment as Acting Chief Executive Officer, Mr Wessels was a long-standing Non-Executive Member of AfriSam’s Board of Directors and was integral to the financial restructuring of AfriSam and Phembani acquiring a 31% shareholding in AfriSam. He also held the position of Executive Director at Phembani Group and was previously the Head of Advisory as well as Head of Corporate Finance at Nedbank Capital. He holds a B.Com, LLB degree and is a CFA Charterholder.

LEON SERFONTEIN – CHIEF FINANCIAL OFFICER

Leon Serfontein was appointed as the Chief Financial Officer in September 2013. Since joining the company in 2000 he has held a number of financial management positions and was AfriSam’s Financial Manager since 2009. Leon has an intimate understanding of our business and expert knowledge gained through years of experience. He was also instrumental in the restructuring of AfriSam’s capital structure. He holds a B. Comm Accounting and Finance Honours Degree from the University of Johannesburg and is a registered Chartered Accountant.

AVI BHOORA – CONSTRUCTION MATERIALS EXECUTIVE

Avi Bhoora was appointed as AfriSam’s Construction Materials Executive in October 2015. He brings to his new position a wealth of knowledge and experience gained from a career spanning over 35 years within the construction materials industry. Prior to rejoining AfriSam in 2013 as the General Manager Construction Materials South, Avi held a number of senior management positions including Readymix Area Manager Eastern Region (Lafarge), Group Logistics Manager and General Manager Slagment (NPC) and Managing Director Aggregate and Readymix (NPC). He also served in a number of positions at Anglo-Alpha (AfriSam) and at various engineering consulting firms early in his career.Avi holds a National Diploma in Civil Engineering and has completed a number of business and leadership programmes. He is also a member of the Institute of Quarrying South Africa and the South African Institute of Civil Engineers.

MEFANE MAKHUTLA – HUMAN RESOURCES EXECUTIVE

Mr Mefane Makhutla was appointed HR Executive on 1 July 2017. His most recent position, before joining AfriSam, was as the HR Executive of Astrapak Group (2012 – 2017), where his portfolio included providing the strategic direction and overall management of the Group’s HR functions. During his tenure at Astrapak, he steered the company through a difficult restructuring process and a large shareholding transaction. Previous positions held include Human Resources Development Director at the National Treasury of South Africa (2006 – 2008), Employee Relations Specialist for Anglo Platinum (2008 – 2009) and Senior HR Manager at Royal Bafokeng Holdings (2009 – 2012). Mefane holds a BCom Honours degree in Human Resources Management obtained from the University of Johannesburg.

HANNES MEYER – CEMENTITIOUS EXECUTIVE

Mr Hannes Meyer joined AfriSam in 2007 as the General Manager of the company’s Ulco cement operation in the Northern Cape. He was appointed to his current position of Cementitious Executive in May 2011. He has over 20 years of experience in the industry and has held a number of senior positions in the area of cement production. He holds an MSc degree in Chemistry from the University of the North West (previously known as Potchefstroom University).

REINHARDT SWART – MANAGING DIRECTOR OF TANGA CEMENT PLC

Mr Reinhardt Swart was appointed as the Managing Director of Tanga Cement in September 2013. He has expert knowledge in cement manufacturing which he has gained over 16 years of experience in the industry. Other positions previously held by Mr Swart include a Consultant in the Group Technical Services division of Holcim (Switzerland), Process Engineer, Process Performance Engineer and Maintenance Manager, culminating in his position as General Manager of AfriSam’s Dudfield cement production facility. He held the position of General Manager for six years before he was seconded to Tanga Cement Company Limited in August 2012. Mr Swart holds a B.Eng. (Mechanical) degree obtained from the University of Pretoria in South Africa as well as a number of leadership and general management certificates.

RICHARD TOMES – SALES AND MARKETING EXECUTIVE

Mr Richard Tomes joined AfriSam in December 2014 as the Sales and Marketing Executive. Prior to his appointment Mr Tomes held the position of Joint Managing Director at PPC for the company’s South African business since 2012. Prior to his appointment as Managing Director at PPC he held the position of Sales and Marketing Executive between 2009 and 2012; and General Sales Manager between 2006 and 2009, as well as various other positions in the sales and technical departments of PPC. Mr Tomes holds an MBA from the University of Stellenbosch, a National Higher Diploma in Civil Engineering as well as an Advanced Concrete Technology Diploma.

LOUISE VAN DER BANK – INFORMATION SERVICES EXECUTIVE

Ms Louise van der Bank was appointed as AfriSam’s Information Services Executive in September 2010. Prior to joining the company, she held the position of Chief Information Officer at the South African Post Office. Her 27 years of experience in Information Management includes Director for SAP Core Banking at Standard Bank as well as holding various positions within the Information Technology division at Iscor Ltd (now ArcelorMittal). She holds a degree in BSc Computer Science from Potchefstroom University (now University of the North West) as well as a Higher Education Diploma from the same institution. Louise graduated from the executive programmes of Assessment Technologies International in 1997 and Darden Business School, University of Virginia, USA, in 2001.