About Us

The leading supplier of superior quality construction materials and technical solutions.

Our cement, aggregate and readymix concrete construction materials have been contributing significantly to infrastructure development in Africa for more than 85 years.

Who we are

Since establishing its first cement plant in 1934, the company has grown into a formidable group with operations in South Africa, Lesotho and Eswatini.

Our name, AfriSam, stems from the word ‘Afri’, which refers to our proud African heritage and ‘Sam’ comes from the word samente or disamente, which means cement in six of South Africa’s official languages.

Our commitment

We are committed to building a positive African future. It is this passion and commitment that we are most proud of, not of the products we make, but rather of what our products make possible – we create concrete possibilities.

Our values: People, Planet & Performance

Our three core values guide the way we conduct our business.

  • People: In recognition of the reality that people are what make the business, we strive to conduct our business with integrity and in a professional, courteous and honest manner.
  • Planet: We utilise natural resources in a deliberated way and assume a responsible approach towards the impact of our actions on the community and the environment.
  • Performance: We are uncompromising in our professionalism and strive to be the best in everything that we do. We utilise our time, energy and resources to make a valuable contribution to our customers, colleagues and business partners.

Your partner of choice

Our national footprint, production capacity and technical expertise make us the perfect partner for any construction project, big or small.

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We would like to hear from you.

Executive Management Team

Erick Diack

Executive Chairman and CEO

Erick Diack

Executive Chairman and CEO

Eric Diack joined AfriSam as the Executive Chairman in May 2020. Eric has extensive experience of the South African construction, industrial and mining landscape. He has been integral to the negotiation and successful conclusion of a multitude of transactions during his corporate and entrepreneurial career. He was until recently the Executive Chairman of Aveng. Eric has served on numerous major listed company boards, namely: AMIC, AECI, ArcelorMittal, Daewoo, Dorbyl, Haggie, Highveld Steel, LTA, McCarthy’s, Terra and Tongaat. He is a Chartered Accountant and holds an AMP from Harvard University.

Next Team Member

Leon Serfontein

Chief Financial Officer

Executive Management Team

Leon Serfontein

Chief Financial Officer

Leon Serfontein

Chief Financial Officer

Leon Serfontein was appointed as the Chief Financial Officer in September 2013. Since joining the company in 2000 he has held a number of financial management positions and was AfriSam’s Financial Manager since 2009. Leon has an intimate understanding of our business and expert knowledge gained through years of experience. He was also instrumental in the restructuring of AfriSam’s capital structure. He holds a B. Comm Accounting and Finance Honours Degree from the University of Johannesburg and is a registered Chartered Accountant.

Next Team Member

Avi Bhoora

Construction Materials Executive

Executive Management Team

Avi Bhoora

Construction Materials Executive

Avi Bhoora

Construction Materials Executive

Avi Bhoora was appointed as AfriSam’s Construction Materials Executive in October 2015. He brings to his new position a wealth of knowledge and experience gained from a career spanning over 35 years within the construction materials industry. Prior to rejoining AfriSam in 2013 as the General Manager Construction Materials South, Avi held a number of senior management positions including Readymix Area Manager Eastern Region (Lafarge), Group Logistics Manager and General Manager Slagment (NPC) and Managing Director Aggregate and Readymix (NPC). He also served in a number of positions at Anglo-Alpha (AfriSam) and at various engineering consulting firms early in his career. Avi holds a National Diploma in Civil Engineering and has completed a number of business and leadership programmes. He is also a member of the Institute of Quarrying South Africa and the South African Institute of Civil Engineers.

Next Team Member

Hannes Meyer

Cementitious Executive

Executive Management Team

Hannes Meyer

Cementitious Executive

Hannes Meyer

Cementitious Executive

Hannes Meyer joined AfriSam in 2006 as the General Manager of the company’s Ulco cement operation in the Northern Cape. He started his working career as a Teacher and Lecturer in Potchefstroom, followed by 18 years with PPC Lime and PPC Cement after joining the company in 1988. During this time, he held various managerial positions in the production and business development fields and from 1996 was the General Manager at a number of PPC operations. Hannes was appointed to his current position of Cementitious Executive in May 2011 and also serves as a board member on a number of AfriSam subsidiary companies. He has over 30 years of experience in the industry. He holds an MSc degree in Chemistry from the University of the North West (previously known as Potchefstroom University) and has completed several business and leadership programmes.

Next Team Member

Richard Tomes

Sales and Marketing Executive

Executive Management Team

Richard Tomes

Sales and Marketing Executive

Richard Tomes

Sales and Marketing Executive

Richard Tomes joined AfriSam in December 2014 as the Sales and Marketing Executive. Preceding his appointment, he held the position of Joint Managing Director at PPC for the company’s South African business since 2012. He held the position of Sales and Marketing Executive between 2009 and 2012; and General Sales Manager between 2006 and 2009, as well as various other positions in the sales and technical departments of PPC. Prior to him joining the cement industry, Richard worked as a concrete technologist at one of South Africa’s leading construction companies, Concor Construction, where he was involved in various infrastructure projects, some of these include the Katse Dam in Lesotho, the New Road interchange on the M1 highway as well the Majuba Power Station, to name but a few. Richard holds an MBA from the University of Stellenbosch, a National Higher Diploma in Civil Engineering as well as an Advanced Concrete Technology Diploma. He is a member of the international institute of Concrete Technologists and is the current chairman of the Cement & Concrete South Africa, an industry body representing the local cement industry, the concrete society as well as other associated bodies.

Next Team Member

Louise Van Der Bank

Information Services Executive

Executive Management Team

Louise Van Der Bank

Information Services Executive

Louise Van Der Bank

Information Services Executive

Louise van der Bank was appointed as AfriSam’s Information Services Executive in September 2010. Prior to joining the company, she held the position of Chief Information Officer at the South African Post Office. Her extensive experience in Information Management includes Director for SAP Core Banking at Standard Bank as well as holding various positions within the Information Technology division at Iscor Ltd (now ArcelorMittal). Louise holds a degree in BSc Computer Science from Potchefstroom University (now University of the North West) as well as a Higher Education Diploma from the same institution. She graduated from the executive programmes of Assessment Technologies International in 1997 and Darden Business School, University of Virginia, USA, in 2001.

Next Team Member

Sibongile Miya

Legal, Governance, Risk and Compliance Executive

Executive Management Team

Sibongile Miya

Legal, Governance, Risk and Compliance Executive

Sibongile Miya

Legal, Governance, Risk and Compliance Executive

Sibongile Miya was appointed Legal, Governance, Risk and Compliance Executive on 1 December 2018. She joined AfriSam on 1 July 2007 and has since held a number of positions within the company including Legal Service Manager and Corporate Governance and Compliance Manager. In her current executive position she is responsible for managing all Group matters related to regulatory risk, governance, compliance and legal and serves as the Group’s Chief Compliance Officer as well as Chief Risk Officer. Sibongile is an admitted attorney and holds both an LLB and B.Comm Law Degree.