Our story begins over 85 years ago with the launch of a seemingly small building materials business: Anglovaal Portland Cement Company Ltd. Little did we know that it would lay the foundation for becoming a leading supplier of superior quality construction materials and technical solutions in Southern Africa today.

Our Story

In 1935 we built our first cement plant in Roodepoort and just a year later the construction of our first limestone factory commenced. Steady and stable growth was already part of our DNA.

Our merger with Atlas Cement in 1937 meant that we could build on our expertise and provide even better service to our consumers, cementing South Africa’s future and helping to build our country as we know it today.

By 1966 we had commissioned three cement kilns at our Dudfield Cement Factory and in 1996 we extended our reach into East Africa by acquiring majority shares in Tanga Cement Company PLC, trading under the name Simba Cement. This extension allowed us to develop, produce and distribute cement as far as the Democratic Republic of Congo (DRC), Malawi, Rwanda and Burundi.

In 1977 and 1993, we expanded our business by incorporating Hippo Quarries and Pioneer Concrete respectively into the AfriSam Group, making us the fully vertically-integrated construction materials business we are today.

After several name changes, mergers, company expansions, technological innovations, and adding a slagment business to our portfolio, the AfriSam brand was born in 2008. Throughout all this time we’ve been building legacies and providing consistent quality, versatility and proven strength to our builders, architects, engineers, contractors and DIY enthusiasts.

Now we look forward to creating even more concrete possibilities with you.

Our Timeline - Our Timeline - Our Timeline Our Timeline - Our Timeline - Our Timeline Our Timeline - Our Timeline - Our Timeline - Our Timeline - Our Timeline - Our Timeline



Anglovaal Portland cement Company Ltd, founded and listed on the JSE


First cement plant in Roodeport commissioned in November


Union Lime Company (Ulco) established

Construction of first limestone factory commenced


Merger with Atlas Cement to
form a new company called Anglo Alpha Cement Company Ltd



Ulco cement factory commences production



The Eswatini operations commenced

1966 - 1977

Cement kilns 1, 2 and 3 commissioned at Dudfield Cement Factory



Kiln 5 commissioned at Ulco Cement Factory



Merger of Anglo-Alpha, Hippo Quarries and Pioneer Concrete

Company name changed to Alpha Ltd


Company obtains a shareholding in Tanga Cement Company in Tanzania



Slagment business acquired, company name changed to
Holcim (South Africa) (Pty) Ltd


The birth of the AfriSam brand following a historic BEE transaction



Construction of a second kiln line at Tanga Cement Company commences


New blending and packaging plant commissioned in Lesotho


Celebrating 85 years

We would like to hear from you.